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BBus(Hons)Bachelor of Business (Hons) Marketing with Online Technologies

Tuition fee €12,000 per year
More information

atu.ie/..arketing-with-online-technologies 

Overview

This new marketing with online technologies degree responds to the disruption that has taken place in the marketing discipline. It seeks to develop marketing graduates that are equipped with the requisite skills for Industry 4.0 recognising that marketing graduates must now possess the requisite skills for the dynamic digitised economy.

NEW A one year optional work placement is available to students who have successfully completed 120 credits after Year 2 (min GPA 50%). The work placement will provide learners with the opportunity to gain valuable practical marketing experience.

The aim of this programme is to equip learners with the capabilities to excel in the dynamic and global marketing environment. It will develop marketing graduates who are innovative in their approach, and have the capacity to act as catalysts for marketing growth in organisations.

The programme reflects the intrinsic need to develop marketers who have a strategic approach towards the marketing function but who also have the ability to leverage online technologies to connect with current and prospective customers.

Career opportunities

Career Pathways
The main employers are:

Multinationals

Public Sector

SMEs

Start-up Businesses

Graduate Careers
Graduate careers typically include:

Brand Communications Specialist

Brand Manager

Campaign Marketing Manager

Consumer Insights Analyst

Consumer Planning & Insights Executive

Content Marketing Executive

Digital Marketing Manager

Market Research Analyst

Marketing Manager

Sales & Marketing Manager

Social Media Analyst

Apply now! UG First Year 2025/26
Application deadline
31 Jul 2025, 23:59:59
Ireland Time
Studies commence
1 Sept 2025
Apply now! UG Second Year 2025/26
Application deadline
31 Jul 2025, 23:59:59
Ireland Time
Studies commence
1 Sept 2025
Apply now! UG Third Year 2025/26
Application deadline
31 Jul 2025, 23:59:59
Ireland Time
Studies commence
1 Sept 2025
Apply now! UG First Year 2025/26
Application deadline
31 Jul 2025, 23:59:59
Ireland Time
Studies commence
1 Sept 2025
Apply now! UG Second Year 2025/26
Application deadline
31 Jul 2025, 23:59:59
Ireland Time
Studies commence
1 Sept 2025
Apply now! UG Third Year 2025/26
Application deadline
31 Jul 2025, 23:59:59
Ireland Time
Studies commence
1 Sept 2025