Bachelor of Business (Hons) Marketing with Online Technologies

Atlantic Technological University Donegal
Ireland, Donegal

ATU Donegal (Letterkenny) Business Studies Ireland, ATU Letterkenny

Study location	Ireland, ATU Letterkenny
Type	Undergraduate, full-time
Nominal duration	3 years (180 ECTS)
Study language	English
Awards	BBus(Hons) (Bachelor of Business (Hons) Marketing with Online Technologies)
Course code	0068/0184

Tuition fee	€12,000 per year

Entry qualification	High school / secondary education (or higher) Qualifications must meet the equivalent of the Irish Leaving Cert level 5 NFQ. More Details The entry qualification documents are accepted in the following languages: English. This includes a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. If your Documents are not in English, please upload a translated version You must take the original entry qualification documents along with you when you finally go to the university.

Entry qualification

High school / secondary education (or higher)

Qualifications must meet the equivalent of the Irish Leaving Cert level 5 NFQ. More Details

The entry qualification documents are accepted in the following languages: English.

This includes a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.

If your Documents are not in English, please upload a translated version

You must take the original entry qualification documents along with you when you finally go to the university.

Language requirements	English Accepted proof of proficiency: FCE or CAE, IELTS 5.5+ or TOEFL 69+ Minimum 5.5 with no less than 5 in any of the components. More Details Here

Language requirements

English
Accepted proof of proficiency: FCE or CAE, IELTS 5.5+ or TOEFL 69+

Minimum 5.5 with no less than 5 in any of the components. More Details Here

More information	atu.ie/..arketing-with-online-technologies

This new marketing with online technologies degree responds to the disruption that has taken place in the marketing discipline. It seeks to develop marketing graduates that are equipped with the requisite skills for Industry 4.0 recognising that marketing graduates must now possess the requisite skills for the dynamic digitised economy.

NEW A one year optional work placement is available to students who have successfully completed 120 credits after Year 2 (min GPA 50%). The work placement will provide learners with the opportunity to gain valuable practical marketing experience.

The aim of this programme is to equip learners with the capabilities to excel in the dynamic and global marketing environment. It will develop marketing graduates who are innovative in their approach, and have the capacity to act as catalysts for marketing growth in organisations.

The programme reflects the intrinsic need to develop marketers who have a strategic approach towards the marketing function but who also have the ability to leverage online technologies to connect with current and prospective customers.

Career Pathways
The main employers are:

Multinationals

Public Sector

SMEs

Start-up Businesses

Graduate Careers
Graduate careers typically include:

Brand Communications Specialist

Brand Manager

Campaign Marketing Manager

Consumer Insights Analyst

Consumer Planning & Insights Executive

Content Marketing Executive