Bachelor of Business (Hons) in Marketing(1 year Add on)

Atlantic Technological University Donegal
Ireland, Donegal

ATU Donegal (Letterkenny) Business Studies Ireland, ATU Letterkenny

Study location	Ireland, ATU Letterkenny
Type	Undergraduate, full-time
Nominal duration	1 year (60 ECTS)
Study language	English
Awards	BBus(Hons) (Bachelor of Business (Hons) in Marketing(1 year Add on))
Course code	0068/0057

Tuition fee	€12,000 per year

Entry qualification	High school / secondary education (or higher) Qualifications must meet the equivalent of the Irish Leaving Cert level 5 NFQ. More Details The entry qualification documents are accepted in the following languages: English. This includes a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. If your Documents are not in English, please upload a translated version You must take the original entry qualification documents along with you when you finally go to the university.

Entry qualification

High school / secondary education (or higher)

Qualifications must meet the equivalent of the Irish Leaving Cert level 5 NFQ. More Details

The entry qualification documents are accepted in the following languages: English.

This includes a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.

If your Documents are not in English, please upload a translated version

You must take the original entry qualification documents along with you when you finally go to the university.

Language requirements	English Accepted proof of proficiency: FCE or CAE, IELTS 5.5+ or TOEFL 69+ Minimum 5.5 with no less than 5 in any of the components. More Details Here

Language requirements

English
Accepted proof of proficiency: FCE or CAE, IELTS 5.5+ or TOEFL 69+

Minimum 5.5 with no less than 5 in any of the components. More Details Here

More information	atu.ie/..business-honours-add-on-marketing

If you’d like to strengthen your knowledge and experience of business and marketing following your ordinary degree, then this one year Bachelor of Business (Hons) in Marketing is designed for you. The focus at this level is at developing an enhanced strategic perspective on the world of business and marketing, and understanding the interrelationships between marketing and other business functions.

Following completion of both Bachelor of Business ordinary and honours degree in Marketing you will have accumulated a strong skillset in marketing tools and techniques built around three key themes: Strategy and Planning, Communicating with the Customer, and Market Research.

On successful completion of the Bachelor of Business (Hons) in Marketing you will be capable of critically appraising the fundamental role that marketing plays in integrating the customer into the business functions. You’ll also be able to describe strategic marketing practices including contemporary advances in the area of marketing, as well as demonstrate mastery of marketing research using and modifying modern marketing research practices to conduct closely guided research.

This degree carries full exemptions for the Marketing Institute of Ireland, so, following the completion of a one-day case study, you will have the title MMII (Grad).

Career Pathways
The main employers are:

Public Sector

Private Sector

Marketing Agency

Marketing Department

Retails Sector

Education Sector

Graduate Careers
Graduate careers typically include:

Marketing Executive

Advertising / Public Relations Executive

Market Researcher

Sales & Marketing Executive