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BBus(Hons)Bachelor of Business (Hons) in Marketing(1 year Add on)

Tuition fee €12,000 per year
More information

atu.ie/..business-honours-add-on-marketing 

Overview

If you’d like to strengthen your knowledge and experience of business and marketing following your ordinary degree, then this one year Bachelor of Business (Hons) in Marketing is designed for you. The focus at this level is at developing an enhanced strategic perspective on the world of business and marketing, and understanding the interrelationships between marketing and other business functions.

Following completion of both Bachelor of Business ordinary and honours degree in Marketing you will have accumulated a strong skillset in marketing tools and techniques built around three key themes: Strategy and Planning, Communicating with the Customer, and Market Research.

On successful completion of the Bachelor of Business (Hons) in Marketing you will be capable of critically appraising the fundamental role that marketing plays in integrating the customer into the business functions. You’ll also be able to describe strategic marketing practices including contemporary advances in the area of marketing, as well as demonstrate mastery of marketing research using and modifying modern marketing research practices to conduct closely guided research.

This degree carries full exemptions for the Marketing Institute of Ireland, so, following the completion of a one-day case study, you will have the title MMII (Grad).

Career opportunities

Career Pathways
The main employers are:

Public Sector

Private Sector

Marketing Agency

Marketing Department

Retails Sector

Education Sector

Graduate Careers
Graduate careers typically include:

Marketing Executive

Advertising / Public Relations Executive

Market Researcher

Sales & Marketing Executive

Marketing Assistant

Digital Marketing

Apply now! UG Fourth Year 2025/26
Application deadline
31 Jul 2025, 23:59:59
Ireland Time
Studies commence
1 Sept 2025
Apply now! UG Fourth Year 2025/26
Application deadline
31 Jul 2025, 23:59:59
Ireland Time
Studies commence
1 Sept 2025