Study location	Ireland, ATU Letterkenny
Type	Postgraduate, full-time
Nominal duration	1 year (90 ECTS)
Study language	English
Awards	MSc (Master of Science in Marketing)
Course code	0068/0215

Tuition fee	€14,000 per year *Subject to approval by ATU Governing Body (Feb 2025)
Application fee	€20 one-time

Entry qualification

Undergraduate Honors Degree (or higher) More Details The entry qualification documents are accepted in the following languages: English. This includes a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. If your Documents are not in English, please upload a translated version You must take the original entry qualification documents along with you when you finally go to the university.

Language requirements	English Accepted proof of proficiency: FCE or CAE, IELTS 6+ or TOEFL 79+ Minimum 6 with no less than 5.5 in any of the components. More Details Here

More information	atu.ie/..eting-on-campus-donegal-full-time

Overview

This Masters programme is heavily focused on digital and omni-channel marketing. The way in which marketers communicate with their target audience has always evolved, especially with the proliferation of technology. The last 18 months have greatly increased the speed of this evolution. This Masters programme is built around the application and practice of evolving marketing ideas.

With a focus on Data Analytics and Advanced Digital Marketing, students will also study Omni-channel Marketing Communications and Consumer Behaviour to further strengthen the focus on the customer, focusing on the most up to date consumer analysis tools.

The knowledge and practical experience students will gain from the applied and hands-on ‘real world’ projects will empower them to take on a range of specialised roles in the marketing departments of major national and international companies.

The programme will provide crucial experience through an industry work placement. This will develop the students strategic marketing instincts and creative abilities, enhancing their professional expertise and personal development.

Career opportunities

Graduate careers typically include areas such as brand promotion, customer relations, digital marketing, international sales and marketing, market research, online marketing, product development, and strategic marketing.