MScMaster of Science in Digital Innovation for Sport
Ireland, Galway-Mayo
| Study location | Ireland, ATU Galway City |
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| Type | Postgraduate, full-time |
| Nominal duration | 1.5 years (90 ECTS) |
| Study language | English |
| Awards | MSc (Master of Science in Digital Innovation for Sport) |
| Course code | 0125/0250 |
| Tuition fee | €14,000 per year *Subject to approval by ATU Governing Body (Feb 2025) |
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| Application fee | €20 one-time |
| Entry qualification | Undergraduate Honors Degree (or higher) The entry qualification documents are accepted in the following languages: English. This includes a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. If your Documents are not in English, please upload a translated version You must take the original entry qualification documents along with you when you finally go to the university. |
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| Language requirements | English Accepted proof of proficiency: FCE or CAE, IELTS 6+, TOEFL 79+ or Duolingo English Test 100+ |
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| More information |
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Overview
Digital innovation is transforming sports business, participation and performance.
The last 5 years has seen exponential growth across the SportsTech industry both in Ireland and globally. Digital innovation is at the heart of the growing Irish SportsTech industry and is being rapidly embraced by Ireland’s sporting organisations to manage membership, competitions, performance, facilities, ticketing, broadcast, marketing and many more functions. The need for sport specific digital skills development programmes like this one is echoed in the 68 National Governing Bodies, the 29 Local Sports Partnerships and other agencies who run sport in Ireland. Sport Ireland have stated their strategic priorities are to build innovation, drive collaboration across the sector and promote a digital first approach.
This programme is designed to meet the needs of the sports sector through a full time MSc in Digital Innovation for Sport. It equips students with sport specific knowledge and skills in data, AI, digital transformation and digital innovation and allows them to specialise in an area of their choice – digital marketing & technology, programming for sports innovation or performance impact.
The programme has a combination of modules that are themed in the areas of Sports Data and Analytics, Digital Transformation in Sport, Digital Marketing and Emerging Technology in Sport, Programming for Sports Innovation, and Learning Design for Sports Performance Feedback. In Semester 2, there are elective choices for students to make as shown below:
Mandatory: Digital Innovation for Sport (10 credits) + Research Methods (5 credits)
And one of:
Digital Marketing and Engagement for Sport (10 credits) + Emerging Technologies for Sport (5 credits)
OR
Learning Design for Sports Performance Feedback (10 credits) + Professional Practice for Sport Performance (5 credits)
OR
Data Architecture and Programming for Complex Sports Systems (10 credits) + Applications Programming for Sports Innovation (5 credits)
Career opportunities
This programme provides opportunity for professionals to upskill and for graduates to launch a career in the sports performance, participation or business sectors. It helps build a set of transferrable skills to understand and deal with the increasing digitisation and volumes of data generated by organisations in the sports landscape. Depending on the elective choices made, our graduates will be in a position to take up roles such as commercial officers, customer insights managers, marketing executives, sports scientists, data analysts, software engineers and developers.
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