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MScMaster of Science in Digital Media and Marketing

Tuition fee €14,000 per yearConvert

*Subject to approval by ATU Governing Body (Feb 2025)

Application fee €20 one-timeConvert
More information

atu.ie/..ience-digital-media-and-marketing 

Overview

This Masters programme is available for students to study full-time over 1 year or part-time over 2 years.

Classical marketing theory and professional practice are challenged continuously by revolutionary digital and marketing technologies in contemporary organisational environments.

The aim of this structured Master of Science in Digital Media and Marketing is to develop participants’ expertise and scholarship within the rapidly evolving professional discipline of strategic digital media and marketing.

The applied curriculum in this Masters programme, integrates at its core, the technological instruments which have changed the professional practice of the marketing discipline fundamentally.

Lecturer-student engagement on this programme will lead to the development of an interactive community of learners and researchers, with contributions to content, generated not only by the lecturing team, but by students.

The fast-paced field of digital media and MarTech as applied to the profession of marketing, requires this kind of participant interaction, enabling participants to gain maximum benefit from new knowledge generation in this discipline.

See our brochure for more.

International students can check out the FAQs about this programme here (PDF, 450KB).

Career opportunities

Currently 68,000 Irish jobs are directly linked to those employing digital skills and tools with approximately one in seven Irish people (13.5% of the adult population) making a supplementary income on the internet.

The digital economy represents 6% (12.3bn) of GDP and it is expected to grow to 7.9% (21.4bn) by 2020. (Department of communications, Climate Action & Environment, 2016).

Programme chair Dr Janine McGinn says the demand for this course, in particular MarTech (marketing technology) skills, is well documented in reports such as the recently published Digital Health Index which finds that a mere 5% of small businesses possess web sales abilities despite 59% of customers saying online purchases are important to them.

Also, 75% of SMEs struggle to use software and apply digital skills to improve business productivity, analyse customer data, and promote an online presence.

Apply now! January Intake 2025/26
Application deadline
10 Dec 2025, 23:59:59
Ireland Time
Studies commence
20 Jan 2026
Apply now! January Intake 2025/26
Application deadline
10 Dec 2025, 23:59:59
Ireland Time
Studies commence
20 Jan 2026