MScMaster of Science in Digital Media and Marketing
Ireland, Galway-Mayo
| Study location | Ireland, ATU Galway City |
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| Type | Postgraduate, full-time |
| Nominal duration | 1 year (90 ECTS) |
| Study language | English |
| Awards | MSc (Master of Science in Digital Media and Marketing) |
| Course code | 0125/0192 |
| Tuition fee | €14,000 per year *Subject to approval by ATU Governing Body (Feb 2025) |
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| Application fee | €20 one-time |
| Entry qualification | Undergraduate Honors Degree (or higher) The entry qualification documents are accepted in the following languages: English. This includes a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. If your Documents are not in English, please upload a translated version You must take verified copies of the entry qualification documents along with you when you finally go to the university. |
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| Language requirements | English Accepted proof of proficiency: FCE or CAE, IELTS 6+, TOEFL 79+ or Duolingo English Test 100+ |
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| More information |
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Overview
This Masters programme is available for students to study full-time over 1 year or part-time over 2 years.
Classical marketing theory and professional practice are challenged continuously by revolutionary digital and marketing technologies in contemporary organisational environments.
The aim of this structured Master of Science in Digital Media and Marketing is to develop participants’ expertise and scholarship within the rapidly evolving professional discipline of strategic digital media and marketing.
The applied curriculum in this Masters programme, integrates at its core, the technological instruments which have changed the professional practice of the marketing discipline fundamentally.
Lecturer-student engagement on this programme will lead to the development of an interactive community of learners and researchers, with contributions to content, generated not only by the lecturing team, but by students.
The fast-paced field of digital media and MarTech as applied to the profession of marketing, requires this kind of participant interaction, enabling participants to gain maximum benefit from new knowledge generation in this discipline.
See our brochure for more.
International students can check out the FAQs about this programme here (PDF, 450KB).
Career opportunities
Currently 68,000 Irish jobs are directly linked to those employing digital skills and tools with approximately one in seven Irish people (13.5% of the adult population) making a supplementary income on the internet.
The digital economy represents 6% (12.3bn) of GDP and it is expected to grow to 7.9% (21.4bn) by 2020. (Department of communications, Climate Action & Environment, 2016).
Programme chair Dr Janine McGinn says the demand for this course, in particular MarTech (marketing technology) skills, is well documented in reports such as the recently published Digital Health Index which finds that a mere 5% of small businesses possess web sales abilities despite 59% of customers saying online purchases are important to them.
Also, 75% of SMEs struggle to use software and apply digital skills to improve business productivity, analyse customer data, and promote an online presence.
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